![]() It wasn't long before some of the WWE's biggest stars were donning the iconic pants, with the locker room starting to look a lot more like it did in the 1990s in the clothing department at least. Wrestling fans and wrestlers alike rejoiced. Proving a success and willing to bite the bullet one more time, Truax and Stock made a full relaunch in 2014, opening a full online store, bringing Zubaz back into the world. Soon enough, people would be longing for the days when they could stack some plates and reach a new one-rep max whilst adorned in some classic comfy Zubaz.Īfter over a decade out of operation, Zubaz was relaunched by the original owners in 2007 with limited runs of their original designs. Sadly, Zubaz then faded away, becoming one of those pop culture oddities that people remember from time to time. The brand saw exponential growth, but growth that the offices behind the scenes couldn't keep up with. The good times could not last, however, and the Zubaz company declared bankruptcy in 1996. These did massive sales, raking in millions of dollars for Zubaz every year. The partnership with the NFL saw all sorts of new Zubaz come into the market, in all teams' colors, and with their emblems proudly on display. An advertising shoot saw The Road Warriors with the Miami Dolphins' star quarterback, Dan Marino, all wearing the famous Zubaz. Soon enough, the National Football League came knocking, looking to expand the reach Zubaz had on the world of sports. Reaching more and more customers, the company soon found itself with even bigger partnerships. Whilst the pants were blowing up on their own, they would soon strike a deal that saw them sold in J.C. ![]() The Zubaz brand found success very early, booming in popularity, reaching massive heights outside of the wrestling world. In a 2013 interview with WWE.com, Road Warrior Animal even recalls sending "The British Bulldog" Davey Boy Smith back to the UK with a stack of pants to dish out across the pond. ![]() Before hitting the road, Hawk and Animal would get a box of Zubaz and hand them out around the locker rooms, and wrestling for the NWA at the time, that led them all over the country, leaving a path of zany leisure pants in their wake. As stakeholders in the business, the two would also have ready access to the product. Being major wrestling stars, wearing them out and about was an endorsement in and of itself, with people bound to see the colorful pants wherever they went. The Road Warriors played a much greater role in popularizing Zubaz beyond their initial inception. Though the brand would cover all sorts of looks, the most popular by the far was the instantly recognizable zebra stripes. With soft, breathable material and an elasticated waistband to expand with the owner's muscular gains, fashion was also added to their function with an array of striking patterns and designs. They wanted to design a pair of pants that could be worn in the gym, ones that wouldn't cause discomfort whilst hitting the weights.
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